Leverage Big Data Analytics to Improve Customer Experience, Optimize Revenue, Reduce Cost, Increase Efficiency
As CSPs face increased market saturation and tough competition, getting smart about using big data is key.
Big Data Capture and Analysis for Telecom
Communications service providers (CSP) are facing pressure to reduce costs and maximize average revenue per user (ARPU), while ensuring an excellent customer experience. And data volumes keep growing. According to the Cisco® forecast, global mobile data traffic will grow at a compound annual growth rate (CAGR) of 78 percent to 2016, reaching 10.8 exabytes per month.
Meanwhile, CSPs are generating large volumes of data, including call detail records (CDR), network data and customer data. Companies that fully exploit this data gain a competitive edge. According to a recent survey by The Economist Intelligence Unit, companies that use data-directed decision-making enjoy a 5-6% boost in productivity. Yet 53% of companies leverage only half of their valuable data, and one-fourth of respondents noted that vast quantities of useful data go untapped. The data volumes are so high that manual analysis is impossible, and most legacy software systems can’t keep up, resulting in valuable data being discarded or ignored.
Big Data Insights with Accuracy, Economy and Ease—At Extreme Speed
With Actian Big Data & Analytics’ high-speed, scalable big data software, CSPs can mine all their data for better decision making in less time. Actian provides an end-to-end software platform for collecting, preparing, analyzing and presenting insights from big data. Application areas include network performance monitoring, fraud detection, customer churn detection and credit risk analysis. Actian Big Data & Analytics software scales to handle terabytes of data, while using commodity hardware, avoiding the expense of dedicated in-memory appliances.