Have you ever thought, "There has to be a better way?"
If you've ever had to tackle an analytics problem from the beginning, you know you've got a lot of work to do before you can get down to the actual analytics. Accessing the various forms of data can be a challenge in itself, and that's just the beginning.
60 - 80% of the time spent on data analytics projects is spent preparing the data for analysis.
You have to join and sort your sources, profile your data, find problems and duplicates, fill in missing values, reject or enhance incomplete or inaccurate data, calculate means and averages, adjust for weighting and scale issues, and a hundred other little transformations that turn raw data into something you can get real value from. All of that can take far longer than developing and testing the analytic models themselves.
What if a single platform could do all of that, without coding, in a fraction of the tiime?
What if you could do all of that on your desktop, and scale up clear to a hadoop cluster if needed, by just changing a setting?
Sure, all that would be great, but that's impossible, right?
Not Impossible. Actian.