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Pervasive Big Data & Analytics Blog: Big Data, Retail and the Holiday Season
Created by RG Maddox on 11/21/2012 2:32:38 PM

Pervasive Big Data Analytics has published a new blog post just in time for the holiday shopping season. It's entitled "Retailers: Compete in the Holiday Shopping ‘Omnichannel’ with Big Data Insights." The advice we offer: Retailers that don't hit numbers this year likely failed to use big data to get a real-time bead on what their tech-savvy holiday shoppers want and then failed to deliver on those wishes. Data-driven marketing and in-the-moment inventory and sales/promotional management can give retailers’ major advantages in competing for customers.

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