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Big Data, Predictive Analytics in Telecom Marketing
Created by RG Maddox on 11/19/2012 1:06:33 PM

ZDNet discusses a company that uses large-scale data mining, predictive modeling and machine learning to allow its customers – telecoms – to identify the right time to interact with its customers. The article describes the process: When phone calls are made, “SMSes are sent, and — for prepaid customers — call credit recharges are activated are just some of the data that telcos collect on their users.” With applications that plug in to the back end of telco systems, the company, Globys, can use the information to initiate contextualised marketing that is aimed at individual prepaid customers to “top-up” their credit.

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