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Although big data turbocharges information overload, a lot of what we relentlessly datafy and digitize also turbocharges information underwhelm. So, while you are scratching your head trying to tell the difference between signal and noise, don’t try to understand every bump you will no doubt discover atop your head.
Marketers need continuously updated and comprehensive views of customers and prospects, either as individuals or as segments, to improve communications and support during the buying process. New digital marketing technology advances such as marketing automation and adaptive marketing require very precise customer intelligence. Many information sources for advanced analytics fall into the ‘big data’ category, which requires specialized skills and analytics processes.
Yes, Simpson's Paradox existed well before the advents of YouTube, Instagram, Twitter. With so much information available to us, what truths will it mask? What's more, an increasing percentage of this data is unstructured and, I would argue, subject to some level of interpretation. Big Data will lead to some big discoveries and insights, but also some big mistakes.
“Instead of reconstructing representations of what they see with their eyes,” Langseth explained, “data artists need the ability to create new ways for our eyes to see the massive flows of data within an organization. They need to be able to portray facts, flow, and patterns that are not necessarily visible to the average business decision maker. The visualizations these artists create can be a powerful way to translate terabytes of data into meaningful business information.”
Everyone is talking about Big Data, but relatively few organizations are actually doing anything with it. To that end, there’s tremendous upside for skilled organizations and first movers—and it won’t last forever. In other words, when the bar is low, the time to act is now.
I was a fly on the wall for an interesting conversation on Twitter between two UK centered BI / Analytics and Data Warehouse consultants, Jacqui Taylor of Flying Binary, and Joe Harris. Their conversation got me thinking about the big data gravitational giant that Hadoop has become, and where we fit in its orbit.
A growing number of cities around the world are pursuing “Smart City” initiatives to better connect the physical and the digital worlds in ways that will benefit citizens, the administration of the city, its services and its resources. Technologies for transportation, utilities, communications, and many other aspects of urban life are evolving faster than overall management strategies. Volumes of data are created every day, but cities still lag on fully gaining advantage and citizen benefit from this information.